BEAMS 2013 Summer Collection

I appear to have a thing for Japanese labels inspired by Americana, clothing labels BEAMS and the newer to the game Batten both play on simple designs of classic clothing and take it further adding their own touches in varying degrees of subtlety or outright explosions of colour. In this case BEAMS have pulled an absolute corker out of the hat in the up and coming summer collection,taking the Aloha shirt and adding different patterns that grab your attention unashamedly and forcefully.
The full collection includes patterned and in some instances matching shorts along with chinos and surf trunks with a smattering of bold tees to boot.
Not for the shy types these are perfect for full on summer days,you can see the full collection on the BEAMS website and should be available from independent retailers in the very near future.

Via hypebeast